Sponsor Advisors guide listing applicants through the initial listing process and continuing obligations thereafter. MERJ-approved Sponsor Advisors ultimately have an obligation to MERJ Exchange for advising and guiding companies on the admission process and continuing obligations once listed.

MERJ Sponsor Advisors provide a value-added service to issuers and help maintain the overall integrity of MERJ markets. They have a primary obligation to MERJ by ensuring adherence by applicants and listed issuers to the prevailing Listing Rules in place at the time. They advise issuers on their initial and ongoing obligations as laid out in the Listing Rules.

Sponsor Advisors will advise if it is the appropriate time for you to take your company to market. In terms of the initial listing process, Sponsor Advisors will undertake various duties such as:

✦ Advising on the listing method (i.e. Way to List)

✦ Advising on the structure of the Board of Directors

✦ Coordinating a flotation/listing timetable

✦ Pricing strategy

✦ Marketing strategy

✦ Liquidity strategy

✦ Submitting the listing application